9 Yards · ADIO Sponsorship Framework

Commercial model — a four-layer fee structure

Lean fixed fees, success-linked commission that is deliberately modest and capped, and a retention bonus that rewards keeping sponsors. All figures are illustrative placeholders, confirmed with ADIO.

Illustrative inputs

Standing core team: account lead, BD, coordination, finance.
Commission inputs
4% base, capped per sponsor — rewards securing & fulfilling, not sourcing.
Watch its commission plateau once it passes the per-sponsor cap.
At 70%+, renewal commission steps up 4% → 5%.
Hunter's rate 10% — largely pass-through to the acquisition partner.

The fee stack

Illustrative annual total to 9 YardsAED —
1 · Mobilisation fee
one-time · upfront
—
Framework build + the five tangible deliverables. Paid because the work precedes any revenue.
2 · Monthly retainer
fixed · recurring
—
Standing core team that runs every week regardless of deal flow.
3 · Per-event activation fees
variable · scales
—
Delivery capacity that scales with the portfolio and each event's weight.
4 · Commission
success-linked · capped
—
Three tiers — modest where we convert, stepped up for retention, market-rate where a partner hunts.

Commission, broken down

Converted / ADIO-led cash (4%), per-sponsor capped—
Renewal tier (4%) —
New business via partners (10%) — largely pass-through—
Largest single sponsor (4%)—
▸ Per-sponsor cap has engaged — commission plateaus; a larger sponsorship costs ADIO no more commission.

Illustrative structure only. Rates, cap and thresholds are placeholders to show mechanics; final terms confirmed with ADIO. Commission applies to eligible cash secured & fulfilled; VIK and in-kind excluded. The 10% new-business rate is largely payable to the sourcing partner — 9 Yards' role there is coordination and servicing.